A STORY “WOVEN” IN TIME
Started more than 3000 years ago, the art of embroidery has managed to survive to this day and never lose its charm, thanks to its ability to always evolve creatively and stylistically.
Embroidery was born due to the need of men to stand out from the others by customizing their clothes, enhancing and embellishing them as a personal, distinctive trademark.
Over the centuries, the craft of embroidery has become a true art, greatly complex and refined, handed down from one generation to the next.
It has been enhanced by technological progress: the introduction of new machines was not an obstacle to its creative expression, but a decisive support for its diffusion.
Now, Everest decided to combine tradition and technology, which is necessary to allow the art of embroidery to continue its journey towards the future.